Money.  It is one of those topics that can feel almost taboo to talk about.  Since starting my own business, I have learned a lot about it.

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As a business owner, I see money moving every day — revenue coming in, expenses going out. I handle my own bookkeeping, which means tracking and categorizing every transaction so that, when tax season rolls around, my accountant's job is a little easier.

 

As I watch the numbers in my bank account rise and fall, it is easy to find myself wanting to earn more — to build up a financial cushion for the unexpected, or to create a sense of stability during slower seasons.  I noticed that this mindset of constantly trying to "build a cushion" for myself showed up during my physical therapy sessions.  It seeped into my energy — the way I spoke, the sense of rush inside me, my facial expressions, even my pace.  Clients may not always understand why something feels off, but they do sense it. They can tell whether we are working from a place of abundance and assurance, or from striving and scarcity.

 

Yes, it is wise to have an emergency fund — financial stewardship matters. But when we start to hyperfixate on money as our source of security, it can quietly affect the way we connect, communicate, and care for the people we serve. 

 

The truth is, the most effective way to “market” your services is simply by showing up as your authentic self. When something is genuine and real, it has a life of its own. You do not need to push your services or convince anyone to choose you as their healthcare provider. Your authenticity will draw the right people to you naturally.

 

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↟↟𓂃 ོ ☼𓂃↟ 𖠰𓂃 ོ𓂃

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Charge Your Worth

With the desire to earn more often comes with the fear of charging what we are truly worth. As women, it is so easy to undervalue ourselves — to minimize our worth or second-guess what we bring to the table.  

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I consider myself a fairly confident person, yet I still have moments when I feel like I am not “good enough.” Growing up, I constantly lagged behind in school—reading, math, science, you name it. I was the girl who got pulled out of class to work with the aide for extra support. I was the one who had tutoring after school, not to get ahead, but because I was struggling to keep up academically. Year after year, my standardized test scores were low. And it did not help that my sister was always at the top—acing those tests, taking advanced math, and enrolling in all the “combo” classes.  I think constantly feeling behind is a big part of why I push myself so hard now. It is why I feel like I need to do “xyz” to prove my worth—to prove that I am good enough.  Because all the effort I poured into my younger years never felt like it was enough, and that feeling still lingers. 

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Even in the workplace, asking for a raise, asserting my value , and setting my prices with confidence did not come easy. It often made me uncomfortable — even guilt-inducing — like I somehow was being “too much” or “too greedy.”  I have been conditioned to believe that charging more is selfish, when in reality, it is simply acknowledging the value of my time and skill.

 

When I first started my business, I really low-balled myself. I told myself that since it was my first year, I should charge less — that I was still “new” and did not have the experience to justify higher rates.  I had absorbed the subtle message that humility meant not wanting much — that to be “humble” I needed to downplay my worth. I equated lowering myself with honoring God.  But, God sees me as good.  I know He values me.

 

Undervaluing myself showed up in my care. Yet, the more I worked with clients, the more I saw the impact of my care. I noticed how they valued their sessions, how their healing progressed, and how they made therapy a priority because it genuinely helped them. That opened my eyes to the truth: my work mattered — and so did my worth.

 

Recognizing your value changes everything. It shifts the posture of your heart. You carry yourself with more confidence — you stand taller, speak more calmly, and trust your own abilities. And when you believe in the value of your care, your clients believe in it too.

 

When it comes to setting your prices, the most important thing is to believe in them yourself. Confidence in your worth builds trust — both in you and in the care you provide.  So...sit with your service.  Sit with your offering.  What is it worth?  What that service is worth needs to be in alignment with you.

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When you charge what you are truly worth, you create the capacity to multiply your impact — to grow your business and bless others through it. Prosperity is not greed when it is rooted in purpose and generosity. You are not “taking” from your clients. Their investment and your earnings are simply part of that sacred exchange.

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💬 Where in my life did I learn to associate money with guilt, fear or scarcity?  How has those experiences shaped my ability to receive money?

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Thank you so much for reading ❤️

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